Thursday 19 August 2004

45 years ago... from a balcony in Bobigny (Lutecian suburb)

Press review

It's very hot. The apartment belonging to Ada, Sylvie and Albert Uderzo looks onto the Pantin cemetery in the suburbs of Lutetia. It's August 1959 and the new French Constitution established by General de Gaulle is less than a year old. Albert Uderzo and René Goscinny have been friends for eight years old now. They have already explored all aspects of comic sketching from Oumpah-Pah and Luc Junior to advertising work for commercials and even a series on good manners. Even though they may have trouble making ends meet at the end of the month, they couldn't care less since their work is more important than money. It is not really work, they are having fun together.

And so it is during these hot summer days, René and Albert, from their comfortable balcony setting, are launching into a new project where pastis and cigarettes (both in moderation of course) are the market research tools at hand. François Clauteaux, he of L'Oréal, tired of the American cultural invasion wants to create a weekly publication for young people, based on French values and French talent. He asked a small team (because they were worth it) to develop a new series of comics in the period of just a few months.
This team brought together the talents of René Goscinny, Albert Uderzo and Jean-Michel Charlier… He certainly picked the right door to knock on. The whole irony of the story is that our two protagonists, René and Albert, were both of immigrant backgrounds…! However, as the sun sets and the ice cubes melt, René and Albert continue to brainstorm. What kind of series would they come up with? From the far away depths of history, inspiration came suddenly from the Celts, the Gauls ... and Caesar, who - if our heroes' schoolbooks are to be believed - gave the former a real hiding. And in minutes, they have rewritten the history of the resistance for years to come! The first Asterix strip would be published two months later in the first issue of Pilote, on October 29th 1959…

Thursday 19 August 2004

Holiday e-cards

The official asterix.com website

Always thinking ahead at Asterix.com, we've decided to make life easier for you. To avoid buying postcards at the last minute (supposedly representing places you have visited - although you can never be sure), why not get a genuine Astérix postcard or choose from our collection of e-cards that you'll find in Justforkix's hut… Just one short click to surprise someone, as the forbidden ad from the Post Office would say!

Thursday 19 August 2004

Dogmatix competition

Games and contests

We would like to invite you to take part in this summer's handsome dog competition: the DOGMATIX LOOKALIKE CONTEST! Always ahead of the game, we've made it possible for you to reply on-line. Just find your most handsome Dogmatix and send it in to us. The first responses we have received have left us breathless: Angelina Jolie, as gorgeous as ever, photos of girlfriends, all very nice, but we want to remind all you absent-minded surfers that this is a CANINE COMPETITION, you bunch of Cassius Ceramix!

Thursday 19 August 2004

Far away province

Press review

Our friends from Quebec are nuts about Asterix and show their appreciation by consistently turning up in huge numbers at the Asterix and Romans exhibition in Quebec. We couldn't resist showing you this advertisement that appears on Canadian highways… these guys from Quebec are funny!